For Sellers
Selling
your Condo or Townhome can be a headache and choosing the right Realtor
to market your home is an important decision to make. Atlanta Realtors may
claim to have all sorts of wonderful plans to sell your home, but the 3
main concepts that will sell your home are:
1. Pricing your home right
2. M.O.E.™ (Maximum Online Exposure)
3. Condition and Demand
1.) Pricing your home:
This is the single most important thing to consider
when selling your home. Statistically homes usually sell closer to their
list price within the first 3 to 4 weeks on the market, when they are priced
competitively.
Everyone wants top dollar for their home and rightly so, but market conditions/trends
tend to dictate what houses can sell for. Pricing your home at an unrealistic
price can only appeal to emotional Buyers who may "fall in love"
with the home, but a competitively Priced home will appeal to the price-conscious
Buyers, of which there are many.
2.)
M.O.E.™ - Maximum Online Exposure:
Exposure, Expsoure, Exposure. Just think about it
folks...the more Exposure your property has online the better your chances
are of attracting a Buyer. Statistics show, according to the NAR (National
Association of Realtors), that 74% of home Buyers across the nation are
searching for their dream home ONLINE.
What does that mean, you might ask! It simply means that the more exposure
your home has on the Internet, the better your chances are of Selling it.
That is why we developed M.O.E.™ as an Online Marketing Plan to assist
in the sale of your single most important investment.
So where's the EXPOSURE?
Here
is a list of Websites and Real Estate Listing Companies that we market your
home with:
> FMLS
(First Multiple Listing Service)
>
GAMLS (Georgia
Multiple Listing Service)
>
REALTOR.com
>
Craigslist.com
>
Flickr.com
>
Zillow.com
>
Goingcondos.com (Our website)
>
Atlantagrandestates.com (Our website)
>
30327residential.com (Our website)
>
Sellingalpharettarealestate.com (Our website)
The FMLS and the GAMLS are 2 very important search
engine tools for Realtors. Without your home being on either one of these
platforms, the likelihood of selling your home can diminish considerably.
Also, our website is linked to a number of reciprocal websites around the
country, meaning MORE EXPOSURE!
3.)
Condition and Demand:
Bottom line is that your home must be in good condition
to attract Buyers when they walk through the door. Too much clutter is distracting
to the eye and an unkept house will likely be a turnoff to the Buyer.
Like selling any product, the demand needs to be there. Having said that,
Location, Amenities and Exterior/Interior Appointments are important factors
for Buyers in their decision making process.
One needs a little WOWAPPEAL when selling your home. To most people this
sounds costly or laborious, but setting the right mood in motion can help
sway Buyers to consider your home over your competition.
Tips
for selling your home:
• Paint the walls neutral colors; a green or
red master bedroom is not in!!
• Accentuate the main features of your home. In other words, remove
clutter or nick-nacks in the house, especially the kitchen.
• Clean carpets and hardwoods, or expect to replace them if they are
in poor condition.
• Burn scented candles or use air freshners to make the house smell
more pleasant.
• Play soft relaxing music to set the mood.
• Consider providing a Home Warranty, especially if the home is older
than 10 years.
• Last but not least, always try and keep the home clean and tidy;
weekends are going to be your main showing days, so prepare in advance.
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